Given the tough times faced by organisations in 2020, having a concise strategy for 2021 and beyond, is necessary. Nevertheless, strategic planning alone will not be sufficient. Organisations will need strategic planning, strategic thinking and strategic leadership. There was nothing wrong with running an organisation from month to month or year to year without planning. However, your competition is doing exactly what you have been doing but more cheaply, more economically and more effectively, selling at lower prices, thus throwing your sales into a downward spiral and eating into profit margins. Strategic planning is the formal process of strategising, strategic
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